USHBC Update

It’s Time to Put Blueberries in the Spotlight

by JENNI SPARKS, North American Blueberry Council


It’s July, and you know what that means: National Blueberry Month. This power period is important for all in the blueberry industry, no matter where you are in the production cycle. July is a key time to spotlight the benefits of blueberries while the media and consumers are paying extra attention to this calendar-specific celebration. 


USHBC is capitalizing fully on National Blueberry Month through media relations, social media, influencer spotlights, digital advertising, a cause-worthy consumer challenge, giveaways, and more – all to drive awareness, engagement, and demand for grabbing a boost of blue, not just in July but all year long. A special consumer landing page challenges consumers to celebrate with blueberries while helping to feed kids in need through a partnership with No Kid Hungry: The goal is to turn blueberry consumers into blueberry enthusiasts who share their love of the amazing blue fruit. 


As USHBC works nationwide to promote the benefits of blueberries, the organization is making it easy for the whole industry to join in with a National Blueberry Month Toolkit of resources ( and a Step-By-Step Guide ( – jam-packed with social graphics, ads, tips sheets, recipes, and more to enhance your marketing efforts, as well as loads of advice to guide your efforts. 


Check out the toolkit to find tips and tools to boost your promotions:

  • Give your audiences ideas all month: Download the 31 Ways Tip Sheet (, it’s chock-full of delicious and fun ways for consumers to enjoy blueberries every day of the month. Use these ideas as content for your social posts throughout the month, or feature the PDFs in your e-newsletters or on your website.

  • Enhance your social media plans: Download ready-to-use visual social content (, formatted as 1:1 squares for Instagram and more, to enhance your posts. 

  • Capitalize on digital tools: Use the digital ads ( in five different standard sizes in your digital campaigns or even feature them on your own website.


USHBC is kicking off National Blueberry Month with an event in New York City for top-tier media to garner news coverage of the 31-day challenge and create buzz around Grab a Boost of Blue. Keep an eye on USHBC’s Behind The Blues weekly newsletter for more news and promotion ideas, and follow @blueberries social channels (Facebook, Instagram, Twitter) to follow the promotions throughout the month. 


It’s going to be the best National Blueberry Month yet!

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