‘Fresh From Florida’ a boost for blueberries, other Sunshine State commodities


There are numerous benefits to joining “Fresh From Florida,” including discounted industry trade show participation, trade leads, exporting assistance, subscription to the “Fresh From Florida” magazine, and a customized business sign. Click here for information on how to join and to see what “Fresh From Florida” can do for you!

In 1990, THE FLORIDA AGRICULTURAL PROMOTIONAL CAMPAIGN (FAPC) was created to increase consumer awareness and expand the market for Florida’s agricultural products, including blueberries. Today, the campaign, known as “Fresh From Florida,” has grown into a worldwide brand through domestic and international retail partnerships, developing close relationships with agriculture and seafood producers, and the successful implementation of consumer advertising campaigns.

In February 2017, “Fresh From Florida” will launch an aggressive media campaign including new TV commercials featuring Florida blueberries and other commodities. In addition to TV commercials, ads featuring Florida blueberries will be placed throughout the state on billboards, grocery carts, and various cooking websites. “Fresh From Florida” blueberries will also be promoted in magazines, such as Garden & Gun and Southern Living, during the peak season months of April and May. The overall objective of the campaign is to persuade consumers to purchase Florida-grown produce and to follow “Fresh From Florida” on Check us out on Facebook, Twitter and Instagram to keep up with the latest in Florida agriculture. Through these platforms, we educate consumers about what’s in season, encourage them to purchase Florida products and provide them with easy and fun recipes that feature “Fresh From Florida” commodities. You don’t have to be a member of social media to view our pages. You can also find us through a basic Google search:

• Facebook: @FloridaAgriculture
• Instagram: @freshfromflorida
• Twitter: @freshfromFL

This past October, we launched our Fresh! Recipe Series - a collection of hands-only, “how to” videos released every two weeks on “Fresh From Florida” social media platforms. Each video features at least one Florida commodity and is based on what’s in season in Florida. This initiative has proven particularly successful in promoting the “Fresh From Florida” brand, boasting nearly 420,000 video views with only five videos posted to date. We are excited to release several new blueberry videos this spring. To watch our current videos, click the links below:

• Florida Arugula, Berry and Citrus Salad: http://bit.ly/2hxpu6d
• Florida Sweet Corn and Ricotta Fritters: http://bit.ly/2hmy9KA
• Stuffed Florida Zucchini and Yellow Squash Parmesan: http://bit.ly/2gM9heB
• Florida Corn, Tomato and Avocado Salsa: http://bit.ly/2hwQouG
• Florida Flatbread with Tomatoes and Sweet Peppers: http://bit.ly/2hOK80I

The “Fresh From Florida” retail incentive campaign is already well under way for this season. The department is partnering with 24 retailers in the U.S. and six (6) retailers in our number one export market of Canada. This represents a total of more than 12,000 individual stores where fresh fruits and vegetables from Florida producers will be highlighted with circular advertising, social and digital media, as well as sampling events.

There are numerous benefits to joining “Fresh From Florida,” including discounted industry trade show participation, co-op advertising and promotion opportunities, trade leads and exporting assistance, subscription to the “Fresh From Florida” magazine and e-newsletter, and a customized “Fresh From Florida” business sign. We would love to have you as a member of the “Fresh From Florida” program! To join, please give us a call at 850-617-7399, or visit www.FreshFromFlorida.com/join.


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