It’s no secret that Florida Blueberry growers are facing ever-increasing challenges to the well-being of our industry. Despite the nicely expanding demand for blueberries, this positive trend is swamped by a massive explosion of imported fruit flooding our coveted early domestic market. Despite the progress made by the USHBC in capturing a larger “share of mind” with consumers, convincing more and more people of the convenience and health benefits of blueberries, it is not enough to turn the tide. An increase of tens of millions of pounds of fruit from other countries is a tidal wave inundating our short market window resulting in much lower prices even as the cost of producing quality, food-safe Florida fruit pressures our growers.
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